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Coop集团品牌生活家居品牌
Coop集团品牌故事 -- Coop集团品牌简介 -- Coop集团联系方式
Coop集团是瑞士零售业巨头,是瑞士第二大商业集团,总部设在巴塞尔,由15个地区合作社组成,目前在瑞士全国已有1700家零售网点,主要业态是超市、百货商店和购物广场,多位于大城市中心地段。-
Coop集团从农村消费合作社起家,除了超市和百货外,集团还经营有药妆店、家用电器、家具装潢、照明灯具等各种专业店,甚至还有加油站及便利店,Coop桔黄色的标识在瑞士随处可见。
Coop集团除了有自己的银行、保险公司和餐厅外,旗下还拥有Interdiscount家用电器行、Toptip家具装潢用品店、Lumimart灯具专业店,并在巴塞尔拥有三家星级酒店。Coop最出彩之处是与在烹饪领域很有声望的Betty Bossi品牌的紧密结合,每周在电视里有一档专门的烹饪节目。而Coop的周刊中页,每期都会附一份Betty Bossi的菜谱。
Coop的会员卡Supercard在2006年时正逢发行五周年纪念,特别推出不少优惠措施。消费时刷Supercard,也有积分可以积累。当积分累积到一定程度,可换取相应积分所对应的奖品。同M-Cumulus卡一样,Supercard可以申请附卡,一个家庭共用同一个积分帐户。
COOP集团2006年营业额达147亿瑞朗,比2005年增长4.6%,其中传统超市零售营业额达98亿瑞朗,比2005年增长3.3%。在价格大战中,COOP集团降低了700多件商品的价格,降价总价值达2.7亿瑞朗。全年发生3.62亿次交易,日均发生100万次交易,平均每笔交易量为33瑞朗。2006年末,COOP集团零售点达1546个(2005年末为1437个),营业面积达152万平方米,比2005年增长2.5%。
 Coop NKL BA is a Norwegian cooperative retailing company. Coop NKL is owned by 177 (as of 2005) local cooperative associations in Norway and has more than one million members and who actually operate that stores. The company has its headquarters in Oslo. Coop NKL owns 20% of the joint Nordic retail chain Coop Norden, which owns Coop Norway which operates as wholesaler for more than 1300 Norwegian retail stores. Coop Norden is also owned by Danish FDB and Swedish KF, also cooperative companies.
Coop集团 - Organisation
Each of the more than one million members of Coop belongs to one or more of the 177 local cooperatives. A member must make a cash deposit of between NOK 100 and 300 (depending on which cooperative it is). The deposit, with interest, is redeemable if the member should choose to cancel his membership. Each of the local cooperatives operates one or more stores, 1300 in total. Most of these stores belong to the Coop chains (though some stores are operated on third-party franchise argreements). Each of the local cooperatives has a board elected by the members, with each member having one vote. Dividends are paid out based on a percentage of the amount purchased, not based on the capital lent. The local cooperatives own Coop NKL, who again owns 20% of Coop Norden. Coop Norden owns Coop Norge AS, which functions as a wholesaler and chain management for the stores in Norway.
Coop集团 - History
Though the first cooperative store in Norway was started in the 1850s, Norges Kooperative Landsforening (NKL) was not founded until 1906 when representatives from 28 co-operatives founded NKL on June 27. In 1907 it joined the International Co-operative Alliance, where Coop NKL still is a member. The first function of NKL was to function as wholeseller for the co-operative stores of Norway.
In 1911 NKL acquired its first factory, the margarine factory Margarinfabrikken Norge in Bergen, later also purchasing margarine factories in Oslo and Bodø. In 1914 NKL bought a tobacco factory and in 1916 a coffee manufacturing plant. Throughout the 1920s NKL went into production of shoes and flour and in the 1930s chocolate and light bulbs. In 1930 NKL also established its own insurance company, Samvirke Forsikring. NKL owned Tormolux started producing washing machines and mopeds in the 1950s and in 1976 NKL acquired Røra Fabrikker who make Jam and juice.
On October 1, 1947 the first self serve store opened in Norway. In 1951 the law was changed, and local co-operatives were allowed to open branch stores and also sell products to non-members. The S brand was taken into use in 1967 and a year later the warehouse chain domus was started. The chain Obs! was started in 1975. In 1980 NKL, as the first retailer in Norway, launched non brand name products in blue and white liveries. In 1990 the chain Prix, now Coop Prix was introduced. In 2000 NKL was rebranded to Coop and in 2002 Coop Norden was established. At the same time NKL changed its name to Coop NKL.
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